Brand and Identity

The Ingot name and identity share one metaphor: production events, inspection records, and production context submitted by source adaptation are ore; Ingot smelts them into standardized, trustworthy, stackable production records.

This document defines Ingot brand positioning, naming assets, and identity-use rules.

Mark meaning

The mark stacks three ingot cross-sections (trapezoids):

• two steel ingots: accumulated event history—append-only records that build over time;
• one gold ingot: the newest record, with a reflective line for its recency;
• equal gaps between ingots: events are discrete records, not a continuous stream.

The silhouette remains recognizable at 16px and is suitable for favicons, terminal marks, and ecosystem icons.

Tagline:

Ingot — Turn scattered plant data into a complete production history. 把分散数据整理成完整生产履历。

Brand position

• Category: Manufacturing Data Collection & Process Analysis Platform / 制造数据采集与工艺分析平台
• Primary users: Production, process, quality, equipment, and IT roles in manufacturing, especially teams that need independent deployment
• Product architecture: Ingot is the platform brand; Ingot Chat is the main workspace for engineers; quick queries show production records, while combined analysis compares parameters and lists possible causes
• Value chain: Connect equipment and business systems → combine production processes and inspection results → build a production history → query abnormalities or run combined analysis → engineer confirmation
• System boundary: MES can be a source or integration target, but is not a runtime prerequisite; Ingot is not defined by scheduling, order execution, inventory, or attendance

Public wording leads with production-process collection, inspection-result linkage, parameter comparison, and possible-cause analysis.

Naming assets

Asset inventory

Palette

Use rules

• Use ingot-mark.svg on light backgrounds and ingot-mark-dark.svg on dark backgrounds; use <picture> where theme adaptation is available.
• Minimum display size is 16px; maintain clear space of at least half an ingot height.
• Preserve the three-ingot proportions, positions, and palette; do not add outlines, shadows, or skew.
• The wordmark font is Inter / Segoe UI Bold fallback; use #1F2933 on light and #EDF1F5 on dark backgrounds.

Related documents

• Production event specification
• Documentation home